![]() Together, Accenture and Adobe can help marketers transform their approach to content to be more agile and remain relevant to customers. According to Accenture research, 95% of global leaders believe their customers are changing faster than their businesses. With rapidly evolving customer preferences and an exploding number of channels, markets and formats, marketers are increasingly challenged to efficiently produce personalized, dynamic and optimized content that brings their brands to life. ![]() By embracing a data-driven approach to uncover new efficiencies and ways of working, marketing organizations can lower costs while enhancing creativity and driving financial growth. Launched at Adobe Summit 2023, the new collaboration combines Accenture’s experience in process improvement, change management and marketing with Adobe’s comprehensive set of creative and experience applications and integrations to assess the content landscape and identify areas for optimization. The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively create and deliver content that provides personalized customer experiences at scale. ![]() Ma– Accenture (NYSE: ACN) and Adobe (Nasdaq: ADBE) are collaborating to help enterprise marketers unlock the value of their content supply chains. Accenture and Adobe Unlock Content Supply Chain Value to Help Enterprise Brands Cut Costs, Increase Efficiencies and Drive Growth ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |